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Search Engine optimization (SEO) is the process of improving visitor hits to your website by optimizing its content in order to make it appealing to the search engines.
SEO pertains to the building of the volume and quality of traffic to your website by way of un-paid "organic" or "algorithmic" search results.
Correctly optimizing a website starts with providing informative content with correctly applied "keyword rich text". Editing its content using keywords and key phrases as much as is legitimately called for.
The site must be easy to navigate and should include a Site Map page.
Proper meta tag information in the source code of your site. Page specific meta information is important!
Proper page titling is fundamental and often missed by webmasters.
Tagging of photos and videos with, keyword rich "mouse over" text. This Alternate text for photos are the quickest way to get found in an image search.
Creativity is important in creating "SE friendly" tagging for photos
Informative content with outgoing links to equally informative websites.
"Reciprocal" links that are sensible within the parameters of your industry are very valuable. This is one of the most logical reasons for having a social networking site such as Facebook or Twitter linking to your website.
We are creative in helping you find other sources of these "back links".
We are here for you to offer suggestions at all times.
We must be very careful for instance about “stuffing” keywords in your text. Some behavior can get you temporarily blacklisted by the major search engines. We will be careful to employ only the most legitimate of techniques to improve your ranking. We use no trickery to increase traffic- you can depend on us to use only honest means!
It is said that the SE's award you when you play by the rules!
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It is very important that your site be current with new news & new content!
Last year (2009) the Search engines introduced more changes in
“Real Time Search” to make search results more timely and relevant.
Updating your site regularly is important to SEO and looks good to your viewers!
The acronym "SEO" can also refer to "search engine optimizers".
A self described title used by an industry of consultants who carry out optimization projects on behalf of clients. (SEM) Search Engine Marketing involves other means which may deal with paid inclusion, link building tactics, etc.
We also have partner consultants who are available to perform the many tasks included in the many additional forms of SEO and SEM.
We are here to advise you on any "supplemental" advertising or external optimizing program.
Let us start you off with a good solid web presence with a properly optimized site!
Proper Website Structure
Optimization
SEO strategy
Website content analysis
Competitive Analysis
Keyword Research
Keyword Final Selection
Top Ten Ranking (for keywords)
Content (text) Optimization
Image tagging
Meta Description creation and optimization (each page)
Meta Tag creation and optimization (each page)
Page titling and optimization
Site Map creation
Site Map Navigation creation
Google Analytics or SiteTracker Setup and monitoring
Search Engine Submissions
Initial Ranking Report
HTML code Optimization
HTML Sitemap creation
Google XML Sitemap
Robots.txt Optimization
RSS Feed Generation
Directory Research
Directory Submissions
Link building
Local / Niche Directory Research
Local / Niche Directory submissions
Outgoing links (one way)
Reciprocal links (two way)
Social Networking and
Social Bookmarking
Social Networking Profiles
Local Community Advertising
Article Creation
Press Releases
Blog creation, updating and promotion
Forum Postings
Classified Ad creation and posting
RSS feed submission
Video Promotion
You Tube account creation
Search Engine Optimization is part of every site we do and comes at no additional cost !
* All SEO services are applied in an ethical manner compliant with Google guidelines.
Employing good SEO practices insure that your “ranking” with the search engines will then grow exponentially as the years go by!
Of course this will vary according
to your product and your target
customer's search habits.
Legitimate use of keywords in your text are extremely important, so your
further examination of your applied text
may yield new ideas to expand those,
all important keywords.